JB Long


JB joined Incenter during the summer of 2023 as both Chief Revenue Officer of Incenter and President of Incenter Capital Advisors (formerly Incenter Mortgage Advisors).   An industry M&A and capital markets specialist with almost 30 years of experience, his arrival coincided with the buyout and exit of Incenter from Finance of America.  At this pivotal moment, JB’s insight and guidance helped galvanize and refine Incenter’s vision for the future as well as strategic initiatives including acquisitions, capital raises and the formation of the Executive Leadership Team. 

As Chief Revenue Officer, JB is responsible for strategic growth at both the enterprise and divisional levels.  He works closely with the other members of the Executive Leadership Team to align corporate business performance goals with emerging market needs and opportunities.  Daily topics include potential acquisitions and service line expansions, CEO engagement strategies and business development support and guidance.   

As President of Incenter Capital Advisors, JB led the transformation of Incenter’s MSR division (Incenter Mortgage Advisors) into a full-service, capital markets advisory and transactional services provider.  

Prior to joining Incenter, JB held the title of Executive Vice President, Capital Markets at Ocwen where he also served on the executive leadership team.  Before Ocwen, he spent 25 years in a succession of senior capital markets leadership roles at EverBank.  He played an instrumental role in the subsequent sale of EverBank to TIAA.